Sunder Madakshira moderates a panel discussion on “Customer Communities†at The Great Indian Marketing Summit – Realty Edition on the 21st June 2013 held at The Leela Palace, Bangalore. His co-panelists were Ajay Nambiar, Chief Service Officer, Emaar MGF Land, Viswa Prathap Desu, VP - Sales & Marketing, Brigade Enterprises Ltd and Naga Chokkanathan, Senior Director, CRMIT Solutions Private Limited. Topics discussed were:
· What are the mechanisms to build a relationship with customers?
· In an industry where there are many variables that the user is not able to control, how does one manage the relationship?
· To what extent are relationships built in person vs digital media?
· Has social media changed the dynamics of customer communities?