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Events

Events

September 30, 2014

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Sunder Madakshira moderates a panel discussion on “Customer Communities” at The Great Indian Marketing Summit

Sunder Madakshira moderates a panel discussion on “Customer Communities” at The Great Indian Marketing Summit – Realty Edition on the 21st June 2013 held at The Leela Palace, Bangalore. His co-panelists were Ajay Nambiar, Chief Service Officer, Emaar MGF Land, Viswa Prathap Desu, VP - Sales & Marketing, Brigade Enterprises Ltd and Naga Chokkanathan, Senior Director, CRMIT Solutions Private Limited. Topics discussed were:

· What are the mechanisms to build a relationship with customers?

· In an industry where there are many variables that the user is not able to control, how does one manage the relationship?

· To what extent are relationships built in person vs digital media?

· Has social media changed the dynamics of customer communities?

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