Sunder Madakshira presented the keynote at the IAMAI Marketing Conclave 2019 on Friday, 16th Nov 2019. In tune with the theme, the focus was on what successful brands do - M-A-D-T-E-C-H (Measurability, Authenticity, Distinct & Distinguished, Technology-driven, Entrepreneurship, (Omni) Channeled, High Touch). Please find attached the presentation. https://lnkd.in/f46TA76