Marketers are custodians of three strategic issues for an organization: The customer/consumer need that the organization is trying to address/satisfy How to satisfy the need The environment that it is operating in The marketers approach to answering these questions and driving the organization to action are his core functions. If there are functions that are
Marketers are custodians of three strategic issues for an organization:
- The customer/consumer need that the organization is trying to address/satisfy
- How to satisfy the need
- The environment that it is operating in
The marketers approach to answering these questions and driving the organization to action are his core functions. If there are functions that are more core to an organization, it will be interesting as to know them!
