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Articles Posted by sunder

Measuring Marketing Effectiveness: Marketing ROA

September 6, 2013

At the outset I would like to apologize for a prolonged interval during[...]

Part Four: More Advanced Methods for Personal Branding for Organizational and Personal Growth

June 21, 2013

In the fourth and the concluding part of the series on Personal Branding,[...]

Part Three: Advanced Methods to do Personal Branding for Organizational and Personal Growth

June 11, 2013

In the last two posts, I had shared the Why and the How[...]

Part Two: How to do Personal Branding for Organizational and Personal Growth

May 30, 2013

In the previous blog post I had spoken about the imperatives of personal[...]

Part One: Personal Branding for Organizational and Personal Growth Why?

May 20, 2013

We are entering a dangerously cluttered marketplace. No, this is not the starting[...]

Simplification of the Brand

May 10, 2013

Let me admit- simplification is a complex process. Especially in current markets where[...]

Marketing in Good Measure

May 3, 2013

A debate has been triggered recently on the topic Is the CMO the[...]

Impressive Branding Performances

April 30, 2013

Contemporary branding is tough. Really tough. Hyper competition, generic rivalries, globalization, ineffective yet[...]