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Archive by Category Posts

This Toilet is the Best Thing to Happen to You

June 13, 2022

If you are driving from Bangalore to Chennai, the Murugan Idly Shop near[...]

Of Rat Holes

August 11, 2020

Rat holes are nice places actually. They are safe, warm and dark. One[...]

Larger Than Life Brands

January 25, 2016

How and Why of Airtel’s Latest TV Commercial[...]

Three Pivots for Awesome Messaging

January 20, 2016

Authenticity, Relevance and Action[...]

Who Stole my New Marketing

January 11, 2016

The start of a year is an obvious time to reflect, review and[...]

Luxury Brands

November 12, 2015

For most brand managers, luxury brands are never learning sources.[...]

Open Brands

October 22, 2015

Traditional definitions and branding affirmed two paradigms for successful brands[...]

Business Value of Communication

July 17, 2015

By Sunder Madakshira[...]