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Luxury Brands

November 12, 2015

For most brand managers, luxury brands are never learning sources.[...]

Open Brands

October 22, 2015

Traditional definitions and branding affirmed two paradigms for successful brands[...]

Business Value of Communication

July 17, 2015

By Sunder Madakshira[...]

Learning from the Environment and Building Your Brand

June 22, 2015

The legendary article in the Harvard Business Review by [...]

Most Trusted Brands 2014

October 31, 2014

The Economic Times published the list of India Most Trusted Brands[...]

Three Big Challenges Marketers Face

October 21, 2014

Our lives as marketers has expereinced tectonic shifts in the last few years.[...]

Do you know what to say about your brand?

June 4, 2014

A senior leader in my organization once said to me that in every[...]

Four Gates Your Products Need to Pass

March 18, 2014

The fact that we are facing hyper-competition is well known. And so is[...]