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Marketing in Good Measure

May 3, 2013

A debate has been triggered recently on the topic Is the CMO the[...]

Impressive Branding Performances

April 30, 2013

Contemporary branding is tough. Really tough. Hyper competition, generic rivalries, globalization, ineffective yet[...]

How Marketers can help create a Competitive Edge?

April 16, 2013

Marketers are custodians of three strategic issues for an organization: The customer/consumer need[...]

A good brand knows when to say No!

April 15, 2013

Dear Friends Welcome to Sunder Madakshira Blog. Over the past 18 years, I[...]